Art, culture, design: Milan portrayed by TourMaG with the support of ENIT
Milan continues to stand out as one of the Italian destinations best able to engage the contemporary international traveller. This perspective was supported by ENIT S.p.A., through its Paris office, by assisting journalist Paula Boyer, a contributor to TourMaG.com, during a press trip dedicated to discovering the city, with a particular focus on design, culture, art, urban experiences and gastronomy.
The article published on TourMaG, titled “Un séjour so chic à Milan, autour du Portrait Milano,” presents to the French audience the image of a sophisticated and surprising destination: not only a capital of business and fashion, but also a city of emotions, hidden places and itineraries that combine the elegance of hospitality with the richness of Italy’s cultural heritage. From Teatro alla Scala to Galleria Vittorio Emanuele II, from the Duomo to its more secluded courtyards, the narrative guides readers through a refined, accessible and evocative Milan, where every experience becomes an opportunity to explore the city’s identity more deeply. The value of the initiative also lies in its ability to reach a qualified target audience interested in travel experiences linked to culture, lifestyle, gastronomy and high-end hospitality.
TourMaG.com records 3.5 million monthly page views and has a newsletter with 21,000 subscribers, offering a strategic communication channel to the French market and to a mature, high-spending audience attentive to the quality of the travel experience. Through initiatives of this kind, ENIT strengthens its role as a facilitator of international tourism promotion, building connections between foreign media, local territories and Italian destinations.