Campaigns
All the digital, OOH, and print campaigns promoting the Italy brand around the world, starting with #LiveItalian, which captures and celebrates the Italian lifestyle and mindset, up to the recent Ambassador campaign, an expression of the peninsula’s wonders.
The most compelling slogans that become viral messages, capturing the essence of Italian-ness and making it the standard bearer in landmark locations around the world.
The way the Peninsula presents itself in the eyes of international travellers.
Discover the campaigns
Ancient paths of Italy: culture, spirituality and sustainable tourism
ENIT, the Italian tourist board, is stepping up its promotion of Lazio's pilgrimage routes and cultural heritage with Caput Mundi.
Indeed, within the framework of Italy’s ‘Caput Mundi - Next Generation EU for major tourist events’ National Recovery and Resilience Plan (NRRP), ENIT is fortifying the development of new forms of tourist enjoyment of the country’s cultural and religious heritage, with a special focus on the paths and routes of the Lazio region.
The Antichi Cammini d'Italia (ancient paths of Italy) project is part of Line of Action 274 - ‘Integrated actions for promotion of new forms of tourist enjoyment of cultural and rel
...Find out more