Fiere e Workshop

All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the direction of the tourism market and industry trends are determined.

The Sistema Italia is promoted with related activities and events by taking the whole Peninsula 'on tour' in collaboration with Italian regional authorities. The participation, organisation and implementation of trade fairs is one of ENIT’s principal focuses and responds to the main mission of developing incoming tourism and Italy's image around the world.

Promoting tourist destinations in Italian and foreign markets together with tourism operators is one of the organisation's priorities.

The fairs are part of synergy projects with public and private partners along with Regions, Metropolitan Cities, Municipalities, Villages, and local communities for the enhancement of the promotion of Italy's image abroad and networking opportunities to create inter-institutional programme networks in the Italian tourism sector.

ENIT - the Italian National Tourist Board encourages forms of participation in exchanges, workshops and fairs where the presence of foreign demand is strong.

Mission: to encourage coordinated and uniform planning and synergy in the Italian tourism industry, nationally and internationally.

12 leisure fairs, 4 MICE, 6 luxury and golf events, and 2 institutional ones. 2026 will be a year full of exhibitions and unmissable events.