Sustainability news July n. 4

Preserving Vignanello’s Historical and Natural Heritage

Ruspoli Castle in Vignanello is an example of sustainable tourism through the restoration of the “Barchetto” and the promotion of cultural and nature-based experiences. The initiative aims to preserve historical and environmental heritage, engaging the local community and encouraging a slower, more conscious approach to tourism.

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Discussing the Sustainable Future of Mountain Biking in Friuli

The IMBA Italia Gathering 2026 will take place in the Torre Valleys, Friuli, bringing together experts to discuss the role of mountain biking in sustainable development. The event will explore trail management and the involvement of local communities, promoting sustainable outdoor tourism models.

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Connecting Marine Parks in Calabria Through Sustainable Tourism

The “Where Europe Comes Together” project aims to connect the Costa degli Dei and Baia di Soverato marine parks through cycling and walking trails, promoting slow and sustainable tourism in Calabria. The initiative enhances the region’s natural and cultural heritage while involving local authorities in an integrated territorial development strategy.

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Southern Basilicata Joins the World Religious Tourism Network

Southern Basilicata has joined the World Religious Tourism Network to enhance its cultural and spiritual heritage. The initiative aims to promote pilgrimage routes and cultural events, supporting sustainable development and helping to address depopulation in inland areas.

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Outdoor Bike and Trekking Project in Tuscany

The “Magliano Outdoor Bike & Trek” project offers 21 cycling and trekking routes, promoting slow tourism in the Maremma area. The initiative, developed through collaboration between local authorities and associations, enhances the region’s natural and cultural heritage by connecting villages and historic sites.

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Sicily: INSPIRE Project and Slow Food for Experiential Tourism

In Messina, the INSPIRE project, in collaboration with Slow Food, aims to create a sustainable experiential tourism model by promoting agrobiodiversity and local traditions. The initiative involves local communities to foster economic development based on outstanding food, wine, and cultural assets.

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Life Turtlenest Project: Sustainable Lighting to Protect Sea Turtles

The Life Turtlenest project in Ascea, Cilento, introduces a “turtle-friendly” lighting system to protect Caretta caretta sea turtles. The initiative reduces light pollution through softer, downward-directed lighting solutions, combining biodiversity protection with the visual comfort of residents and visitors.

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Parma Becomes a Hub for Cycling Tourism and Sustainable Mobility

The BikeUP Festival in Parma promotes cycling tourism and sustainable mobility, combining bicycles and camper travel to encourage slower and more mindful forms of tourism. The event features test rides, workshops, and family activities, highlighting the connection with nature and personal wellbeing.

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Integrated and Inclusive Tourism in Rimini

Rimini is transforming its seafront through the Parco del Mare project, which promotes sustainable mobility and accessibility. With more than 200 km of cycling paths and initiatives such as “Spiaggia Libera Tutti”, the city offers an inclusive and sustainable tourism experience, extending it to inland villages through cycling itineraries and eco-friendly transport services.

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AMERICAS

Argentina

Valdés Peninsula and Punta Loma could soon offer kayak routes to discover wildlife

The Government of Chubut is considering the creation of kayak trails in the protected areas of the Valdés Peninsula and Punta Loma to promote sustainable tourism. The initiative aims to provide ecotourism experiences that respect local ecosystems while allowing visitors to responsibly observe marine wildlife.

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Brazil

€6.5 million investment to protect more than two million hectares of the Amazon rainforest

Inditex will invest €6.5 million to protect more than two million hectares of the Amazon rainforest in partnership with Conservation International. The initiative aims to create and strengthen protected areas to combat deforestation while preserving biodiversity and contributing to global climate protection.

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ASIA

India

New ecotourism opportunities emerge through state trekking regulations in Odisha’s natural areas

The Government of Odisha has launched a regulated trekking programme across national parks and protected forests to promote ecotourism and support local communities. The initiative includes authorised trails, guided excursions and strict environmental rules aimed at protecting ecosystems while ensuring responsible and sustainable tourism.

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Kerala launches ambitious environmental protection and women’s empowerment project

Kerala has introduced the Green Marshals initiative, training women operators to ensure safety and sustainability at tourism sites. The programme promotes women’s economic empowerment while encouraging a more inclusive and responsible tourism model.

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Ladakh

Ladakh’s first women-led trekking travel agency promotes sustainable tourism

Thinlas Chorol has founded the Ladakhi Women's Travel Company, the first women-managed ecotourism agency in Ladakh. The initiative promotes sustainable tourism while supporting the economic empowerment of local women.

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Oman

A major ecotourism project combines adventure and environmental conservation

Invest Oman has launched an ecotourism project at the Al Khoudh Botanical Garden near Muscat, featuring eco-lodges and an adventure park. The initiative aims to protect biodiversity and promote sustainable tourism by enhancing natural heritage while preserving ecosystems.

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Vietnam

Lo Village in Phu Yen named among the world’s best tourism villages

Lo Village in Vietnam has been nominated as one of the World’s Best Tourism Villages thanks to its community-based tourism model, which combines local identity preservation with sustainable development. The village has protected its cultural and architectural heritage while promoting family-run accommodations and authentic fishing experiences.

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Protecting a unique natural heritage through the blooming of red paulownia flowers

Cu Lao Cham Island, part of a UNESCO World Biosphere Reserve, hosts a festival celebrating the blooming of red paulownia flowers. The event promotes the protection of marine and cultural ecosystems while encouraging sustainable tourism that values biodiversity and local traditions.

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EUROPE

Belgium

Flanders expands its Flanders’ Finest Hiking Routes with six new trails

Flanders is expanding its slow tourism offer with six new hiking routes, bringing the Flanders' Finest Hiking Routes network to 22 trails. The itineraries highlight the region’s natural and cultural heritage while promoting sustainable tourism connected with rail transport and dedicated services for hikers.

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Croatia

Dubrovnik’s ‘Respect the City’ programme tackles overtourism

Dubrovnik has introduced the ‘Respect the City’ programme to manage overtourism by regulating cruise ship arrivals and using digital tools to better distribute visitor flows. The initiative aims to protect the city’s historic heritage and residents’ quality of life while promoting a more sustainable tourism model.

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France

First topographic map for responsible hiking in Uzège

In Occitania, the new Uzège topographic map promotes slow and sustainable tourism by encouraging visitors to explore the region’s cultural and natural heritage on foot. The initiative responds to the growing demand for authentic outdoor experiences.

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Spain

Dusking: the new wellness and slow tourism trend

In Spain, “Dusking” is emerging as a new travel trend focused on enjoying twilight moments, slower rhythms and deeper connections with nature. As part of the slow tourism movement, it encourages authentic and restorative experiences that reduce stress and enhance overall wellbeing.

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Formentera’s SON Estrella Galicia Posidonia festival achieves TRUE Zero Waste Platinum certification for the third consecutive year

The SON Estrella Galicia Posidonia festival in Formentera has achieved TRUE Zero Waste Platinum certification for the third consecutive year thanks to its circular economy and responsible tourism model. The event reached a 99.3% waste recovery rate, promoting waste reduction and environmental protection.

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ECO-SCENARIOS

Exploring the world through short and personalised travel experiences

Generation Z is reshaping tourism through short and spontaneous trips, including microcations and Menty B trips, designed to meet emotional and wellbeing needs. These emerging trends favour authentic and personalised experiences, moving away from viral destinations and rigid itineraries.

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UNESCO sites: the meaning of designation and the commitment to preserving irreplaceable heritage

UNESCO World Heritage Sites protect places of outstanding value, promoting responsible tourism that supports conservation and the sustainable development of local communities. This international recognition preserves historical memory while fostering sustainable growth and global cooperation.

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Cross-border project drives the decarbonisation of mountain tourism services

The Mission Carb0 project, funded by the Interreg Alcotra programme, supports SMEs in the mountain tourism supply chain between Italy and France in their transition towards decarbonisation. The initiative combines competitiveness, innovation and sustainability by providing tools to measure and reduce carbon footprints.

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European challenge for sustainable and innovative wine tourism

The United Nations World Tourism Organization has launched the European Wine Tourism Innovation Challenge, a competition designed to promote innovative projects making wine tourism more sustainable and accessible. The initiative aims to support rural economic growth and protect cultural and environmental heritage.

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Cross-border initiative promotes training and innovation in sustainable tourism

The Meraviglia project, co-funded by the Next Med programme, aims to support young eco-entrepreneurs in Italy and other Mediterranean countries by encouraging the creation of micro-enterprises focused on sustainable tourism and the circular economy.

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